New Brand Reflects the Company’s Commitment to the Data-Driven
Shopper Engagement Solutions Market
SCOTTSDALE, AZ–(Marketwired – Jul 12, 2013) – CopiaMobile, Inc.
announced that it has changed its name to nGage Labs, Inc. (
www.nGageLabs.com) effective immediately. The name change
reflects the company’s accelerated commitment to evolving the
science and solutions in the growing shopper engagement
marketplace.
“Smartphones have fundamentally changed the way people shop,”
said Robert Alpert, Co-Founder. “This has been a challenge to
retailers as the addition of smartphones into the shopping paradigm
has siphoned off some in-store sales. However, we have also seen
smartphones and other intelligent devices give retailers another
chance to improve service in ways that are appealing to the
shopper.”
According to analytics firm ForeSee, upwards of 70% of shoppers
use a mobile phone to research products while shopping.
“Showrooming is a reality of modern, mobile-enabled shopping.
Successful omni-channel retailers understand that in-store
engagement is the most effective way to blunt the adverse effects
of showrooming,” said Larry Negrich, VP marketing. “nGage Labs
solutions enable retailers to leverage the mobile phone and other
in-store digital devices to improve the shopping experience and to
deliver positive results for the store.”
The name change takes effect immediately as of July 12, 2013.
Visit
www.nGageLabs.comfor more information.
About nGage Labs, Inc. (formerly CopiaMobile,
Inc.)
nGage Labs, Inc. (
www.nGageLabs.com) provides in-store shopper engagement
solutions that enable retailers to recognize, personalize, and
engage shoppers directly via the customer’s mobile device and
interactive smart displays. Using a proprietary mobile-enabled
cloud platform, in-store location technologies, and dynamic
real-time purchase propensity analytics, retailers can finally
deliver a customized, personalized, and enriched shopping
experience. This enriched shopping experience means that shoppers
stay longer, buy more, and increase store visits. For more
information, visit
www.nGageLabs.com.
Contact Information:
nGage Labs, Inc.
Larry Negrich
VP, Marketing
480.264.7779
Email Contact
www.nGageLabs.com
Related links:
www.nGageLabs.com